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What is Ashleys Furniture
Ashleys Furniture was started by Ashley Stroud in 1978, with a single store in Columbia, South Carolina. In 1989, Ashley purchased parent company Sherwood Furniture, which was founded in 1979 and had a total of 20 stores when Ashley bought it. By the year 2005, the company had grown to 63 stores, and was seeking to expand across the U.S. by building stores in Missouri, Florida and elsewhere. It then purchased Remington’s and Girard’s Furniture in 2008, further expanding its store count. The next year, the company was sold for $200 million to Fortune Brands, which is now known as Fortune Brands Home & Security.
Ashleys Furniture also has a flagship location in Columbia, where it hosts several events throughout the year.
The History of the Company
Brent Strawn (CEO, August 2018)
Ashleys Furniture began in 1966 when Jim & Wilma Bonds founded the company in Clanton, Alabama, with the intent of doing business with select customers in the Mid-South. While doing business, they decided to develop a product line that focused on housing a variety of furnishings. In the early days, one of their major customers was Memphis architect and furniture designer Vincent James Watters. Their product line soon expanded to include a line of fine furniture, lighting, kitchen supplies, linens, and craftwork.
It was then that Bonds began calling his company Ashley Home Furniture.
Product Lines
The Ashley collections include: Ashley, Ashley Bed, Ashley, Ashley Icon, Ashley Collection, Ashley Style Suite, Outline collection, Phoenix range, Oversized beds, Memory Keeper beds, Teenage Angle, Stowaway beds and Euro Queen Bed. The
Outline Collection was launched in August 2011.
Outline Collection was launched in August 2011. The Phoenix range comprises of large beds with various accessories.
The Phoenix range comprises of large beds with various accessories. The Oversize range offers bed sizes ranging from 36″ to 48″.
The Oversize range offers bed sizes ranging from 36″ to 48″. The Ashley Bed is a non-structural bed, designed to offer luxury and comfort for the customer.
is a non-structural bed, designed to offer luxury and comfort for the customer.
Bedroom Furniture
Ashleys Furniture: A Brief History of the Company, Its Products and Services.
Beds & Mattresses
Bedding
Ashleys Furniture: A Brief History of the Company, Its Products and Services.
Cribs & Nursery
Ashleys Furniture: A Brief History of the Company, Its Products and Services.
Furniture and Lightings
Ashleys Furniture: A Brief History of the Company, Its Products and Services.
Home Theater
Ashleys Furniture: A Brief History of the Company, Its Products and Services.
High Quality Furniture and Textiles
Ashleys Furniture: A Brief History of the Company, Its Products and Services.
Ashleys Furniture: A Brief History of the Company, Its Products and Services.
Electronics
Ashleys Furniture: A Brief History of the Company, Its Products and Services.
Living Room Furniture
Ashleys Furniture: The importance of the living room, and its furniture.
The importance of the living room, and its furniture. Ashley Furniture: Perceptions about home furnishings.
Practical Furniture
Another prominent brand is Ashley Furniture, founded in 1984 by Sam Ashworth, Jr. and now owned by Mayfair, USA. From Mayfair, the brand was purchased by KPS Capital Partners in 2007, which in turn sold it to The Ashkar Group in 2011. The Ashkar Group was previously the biggest single shareholder of the publicly traded Tempur Sealy International (NYSE:TPX) from 2002 to 2009.
Tempur Sealy International
Tempur Sealy International is the world’s largest seller of mattresses and specialty bedding products.
Tempur Sealy
Acquisitions and Divestitures
Ashleys Furniture, Inc.
Dining Room Furniture
For over a century, Ashley Furniture HomeStore has been leading the way in the design, decoration and manufacture of high quality furniture and other home décor products. Ashley’s design team utilizes customer feedback to create great looking furniture.
“There are a number of reasons Ashley Furniture has been able to be a leader in the home furnishings business,” said Donald Kline, President and CEO of Ashley Furniture Industries, Inc. “We believe in treating our customers and their needs as our highest priority. We have consistently been dedicated to superior quality of product, the customer service we provide and innovation in our products. We also believe in being good stewards of the environment and protecting the resources that we all depend on.
Entertainment Furniture
Seating (Daybeds, Sofa Sets, and Love Seats)
Couches
Gray and wood
No matter which sofa, love seat, or pair of dining chairs you choose, each will come with a built-in footrest. This makes for an inviting place to lounge when guests come over, an addition that can add personality and a cozy feeling to your home. One stylish option for a formal sofa is the Ashley Acacia.
Key features:
Comfortable fabrics
Cushions with built-in footrest
Back cushions with plush, side support
Relaxing upholstery
Removable cushions
Brushed metals
Available in various fabrics and colors
Lighting
In-room lighting is one way to make your space feel more inviting. You can opt for a variety of light sources like recessed lighting or ceiling fans that offer a soft, warm glow.
Services Offered by Ashleys
Ashleys offers its customers a wide range of furniture options. As per Ashley, it carries a number of furniture lines, including Ashley, Knoll, Herman Miller, Sky Living and Spring Home, in addition to being a distributor of Kwintessentials. The company’s furniture lines comprise of third-party furniture brands as well, such as Lee Linen and Tempur. The Ashley store in Rockford, Illinois offers one of its largest collections of dining furniture.
The company also offers a large selection of bedroom furniture, including traditional furniture such as beds, tables, armoires and sleeper sofas. It also sells mattresses, bedding sets and other home furnishings and décor items.
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Ashleys Furniture: A Brief History of the Company, Its Products and Services.
Richard C. Cassidy and Edward A. Guggenmos.
16 Ashley’s furniture ideas – Pinterest
