The Rise of Artificial Intelligence
The rise of Artificial Intelligence (AI) as an enterprise technology begins to have a real impact on businesses. AI is fundamentally different from other technologies such as CRM. Instead of being the center of the technology infrastructure, AI is used to automate specific functions of a company or of an individual.
Also, there is a shift from “solving” a problem for people, to “solving” it for people in a way that enables them to focus on more complex tasks and more sophisticated problems.
The next five years are expected to be all about the use of AI in order to solve such problems.
Self-Driving Cars are a technological transformation in the automotive industry and one of the most promising technologies that are on the rise.
Rising Trend in ‘True Marketing’
There are numerous factors for the advancement of the marketing landscape, some of which are technological. Many more technologies are being adopted across the globe, reshaping the way in which businesses operate and engage with their customers. A change to the way in which we perceive businesses in the coming years will also see the industry transforming and growing, moving beyond the style and format of communication to become ‘authentic’ and ‘intelligent’.
“Using new technologies, marketing is about meeting people where they are and speaking to them in a way that’s relevant. It’s less about marketing campaigns and more about engaging with customers.
Digital Marketing Becomes More Accessible and Social
75 Must-Read Digital Marketing Reports
Guest Post by Edward Renstrom of The Social Justice Voice
Digital marketing 2022 continues to evolve rapidly, with tech innovations and new trends constantly changing the landscape and expanding the means by which it is being utilized.
The social media landscape is one of the largest and most complex on the internet. While previously deemed useless, social media is now playing an essential role in the digital marketing landscape.
Virtual Reality Gives Brands New Ways to Reach Consumers
Virtual reality technology is set to significantly affect how we consume content, not only how we learn about the world. The idea of creating VR experiences for users to explore and interact with is an exciting prospect that will help to change the way content is created and consumed in the future. This can help to enhance the user’s relationship with the brand, increasing brand loyalty and making the brand seem more relevant. The same technology can also be used to create new, enhanced, content that can help to drive engagement and open up new sales channels.
Influencers, Influencer Marketing, and Influencer Relationships.
Influencer marketing refers to brands and organizations engaging social influencers in order to influence the buying decisions of customers. The objective of this process is to create strong bonds between brand and customers and the influencers.
There are two types of influencers, namely, people with significant influence, and people with greater numbers of followers. The main objective of using influencers is to help establish a strong customer loyalty.
Influencer Marketing: Global Market Outlook
The global influencer marketing market is expected to grow at a CAGR of 16.9% during the forecast period (2018-2022).
This growth can be attributed to the increasing inclination of consumers towards internet-based businesses.