The Importance of Anchor Links and Where to Use Them?
An anchor link with text is a hyperlink that is inserted directly into the text under the mask of a keyword or combination of words. As a rule, anchor links lead to the thematic page, which tells more about the nature of the anchor text. In simple words, the user by clicking on the anchor link can learn more about the subject.
Anchors are masked in the text by a program code in this form: Anchor To highlight anchors in the text, they are marked with a different color or underlining. In this way, the reader’s attention is drawn to the active zone. If you do not want to describe some topic in detail, because it is not the essence of your article, you can simply insert an anchor link, which helps your reader to familiarize himself with the topic more extensively.
Why Use Anchor Links?
A clickable link, which is inserted in a body of text, affects the site’s ranking. If you use such a tool correctly, you can bring your site to the first positions of search engines, providing a constant influx of visitors. Adding link weight to the site helps you to promote the site, showing it to the user more frequently. It is not necessary to order anchor links from other resources, internal linking also works well and gives results.
Why do you need to link anchor text?
it helps to index pages of different nesting levels (second and above);
the user can quickly find the information he wants, while constantly remaining on your site;
when using anchor text with links to affiliate resources, you reach a large audience and attract new ones to your site.
Where to Use the Anchor Link?
Don’t assume that you can insert an anchor link anywhere and in any quantity. When promoting your content, study the market well and choose places where your target audience is more likely to be. Visit the homepage of PRposting to know how to determine your target audience.
When choosing where to use such a link, pay attention to
Blog comments or reviews. Many users read comments and reviews under articles and using a hyperlink there is a very good idea.
Various sites with directories of goods and services. As a rule, site directories ask for information related to the name and address of the resource, which will then become a link to your resource.
You can mutually exchange links with sites like yours. So-called mutual promotion.