We continue with the endless list of terms and vocabulary that makes up the world of marketing and communication. You may not know what the “sales funnel” is, but most likely you are already working with it (or you should!)
It is simpler than it seems, do not scare us! Let’s see what a sales funnel is and how you can use it to optimize the management of your company.
What is the sales funnel?
The sales funnel is called a “funnel” because the ultimate intention is that the users who enter your website end up becoming customers as they go through this supposed funnel. Unfortunately, not all users who visit your website become buyers, but designing a good sales funnel will increase the chances of this happening.
In other words, the conversion funnel helps you simplify the process of converting a new contact into a customer, and it also helps you:
– Have located those people who you know may be interested in your service or product
– Save time in the sales process
It is very likely that the customer needs multiple commercial impacts to reach the decision to buy a specific product. The sales process requires a phase of attraction that must be followed by a phase of attention that will make us gain the trust of those who may be our future clients. Therefore, a good sales funnel will guide the user to trust the brand and solve its needs.
How to make a sales funnel?
The sales funnel starts the moment the user is aware of the existence of your brand. You can get to know your brand by visiting your website, blog or reading you on social networks. Therefore, it is interesting to have a good communication strategy in place that determines the channels that may most interest your brand.
The second step of the sales funnel would be when this user begins to interact with your brand. This is when you should move and try to get the personal data (email, for example) of the users. Your actions must be focused on capturing their interest in order to get the email. If it is difficult for you to achieve it, we advise you to follow a strategy to attract leads.
3. Show added value
When you have collected the data, it will be time to implement the email marketing strategy (or the communication strategy that best suits your strategy!). This is where you will have to take out all your weapons and make the user earn your trust. Show him what your products or services are like so that he is aware of them. Do not do it directly, but through videos or presentations (for example) that demonstrate the benefit that your product can bring them. Show that your services are worth it, and convince the user that you are the expert he needs.
This last step of the marketing funnel gives rise to what you expected from the beginning: that the user decides to buy from you. The closing of the sale will depend on how you have developed the strategy and how you have accompanied the prospects through the different stages of the sales funnel. How can you know the conversion you have had? Imagine that a total of 100 people enter the sales funnel, and that only 5 people become customers, because in this case your conversion will be 5%. Easy right?
Got it? Are you now interested to apply your own sales funnel?